Archive - Let's talk branding

The New Era of Brand-Building: From Guidelines to Universes

Is the traditional brand-building playbook over? Feels like it.

Jun 23 •

Stef Hamerlinck

0:51

May 2025

Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.

A conversation with the flipbook master, Joe Burns.

May 26 •

Stef Hamerlinck

and

57:35

Are brand mascots back?

🎥 I Spent 2 Years understanding the power of brand mascots.

May 7 •

Stef Hamerlinck

24:51

April 2025

Entertain or die: how to build an entertainment powerhouse

How to build an entertainment powerhouse in a new media world with Dan Salkey

Apr 17 •

Stef Hamerlinck

57:35

March 2025

Brand evolution vs revolution

A nuanced perspective with Damien Borchok from Koto

Mar 10 •

Stef Hamerlinck

57:35

December 2024

The secret behind brand advocacy with John Lyons

How brands like Lego and Nutella are using loyalty to fuel brand growth.

Dec 9, 2024 •

Stef Hamerlinck

56:13

November 2024

Business effects of brand marketing with John James

How to talk to the C-suite.

Nov 11, 2024 •

Stef Hamerlinck

40:48

October 2024

Stop listening to the customer with Adam Ferrier

Try hearing your brand instead.

Oct 13, 2024 •

Stef Hamerlinck

38:48

The 7 levels of brand engagement

How to level up your brand from a commodity to a trusted, stand-out brand in the category.

Oct 5, 2024 •

Stef Hamerlinck

September 2024

Effective brand-building with Grace Kite

How to add Magic with numbers and leverage econometrics to build the best brands.

Sep 22, 2024 •

Stef Hamerlinck

31:01

Is brand strategy bullsh*t?

A conversation with Austin Franke about the role of brand strategy for designers.

Sep 4, 2024 •

Stef Hamerlinck

and

56:13

August 2024

15 surprising distinctive brand assets

A selection of the most unique and/or famous brand assets, from furry mascots to trash cans.

Aug 20, 2024 •

Stef Hamerlinck

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts