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Creating and measuring distinctive brand assets with David Taylor
How to harness the full potential of distinctive brand assets.
 • 
Stef Hamerlinck
46:54
The state of branding in 2023 with Jacob Cass
A deep dive into the world of branding, from pricing models to AI.
 • 
Stef Hamerlinck
59:28
Creating demand in B2B with Chris Walker
The power of content, education and understanding your customers in building your business.
 • 
Stef Hamerlinck
49:20
September 2023
Brand health and tracking with Jenni Romaniuk
The importance of brand tracking to support your brand & marketing strategy.
 • 
Stef Hamerlinck
48:07
How brands grow up with James Hurman
Brands have different lifestages and need a different approach in each of those stages. In this episode, I talk with James Hurman the different stages…
 • 
Stef Hamerlinck
38:52
August 2023
Branding on the ragged edge with Max Ottignon
How a top branding agency is helping companies stand out in a crowded space though strong branding and strategy.
 • 
Stef Hamerlinck
43:25
July 2023
How to make your brand more distinctive with Lee Rolston.
A report into how only 15% of all brand assets are truly distinctive by Ipsos and JKR.
 • 
Stef Hamerlinck
45:54
May 2023
AI, your new strategy sidekick with Julian Cole.
Learn how to leverage AI tools in your strategy work, from the beginning to the final presentation.
 • 
Stef Hamerlinck
43:39
April 2023
Creating captivating moments with G'day Frank
Lessons from a branding pro on strategy, branding and marketing
 • 
Stef Hamerlinck
45:14
The power of emotion in advertising with Jon Evans
And the other key drivers of effective advertising: fame, feeling and fluency.
 • 
Stef Hamerlinck
52:54
March 2023
The creator mindset with Alex Antolino
What can we learn from the booming creator economy?
 • 
Stef Hamerlinck
48:39
Purpose nihilism with Nick Asbury
How has the concept of brand purpose evolved?
 • 
Stef Hamerlinck
 and 
Nick Asbury
49:07
© 2023 Stef Hamerlinck
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