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Stop listening to the customer with Adam Ferrier
Try hearing your brand instead.
 • 
Stef Hamerlinck
38:48
The 7 levels of brand engagement
How to level up your brand from a commodity to a trusted, stand-out brand in the category.
 • 
Stef Hamerlinck
2

September 2024

Effective brand-building with Grace Kite
How to add Magic with numbers and leverage econometrics to build the best brands.
 • 
Stef Hamerlinck
31:01
Is brand strategy bullsh*t?
A conversation with Austin Franke about the role of brand strategy for designers.
 • 
Stef Hamerlinck
 and 
Austin Franke
2
56:13

August 2024

15 surprising distinctive brand assets
A selection of the most unique and/or famous brand assets, from furry mascots to trash cans.
 • 
Stef Hamerlinck
5
Strategist vs Creative, a false dichotomy
Lessons from a recovering brand strategist turned brand-builder.
 • 
Stef Hamerlinck
2

June 2024

The 5 brand religions with Kristof De Wulf
Discover the 5 different brand religions, their core beliefs and what religion suits your brand.
 • 
Stef Hamerlinck
48:20

May 2024

How to compete in a hyper competitive market with Jan Verlinden.
The story of Ritchie, a soda brand built from marketing principles.
 • 
Stef Hamerlinck
44:03
The harsh truth about online advertising with Bob Hoffman
And how creativity can be the antidote to builder stronger brands.
 • 
Stef Hamerlinck
 and 
Bob Hoffman
5
48:10
A brand architecture masterclass with Felicia Rosenzweig
A deep dive into brand architecture and how to use it to strengthen your brand positioning
 • 
Stef Hamerlinck
43:41

April 2024

Associative attention with Max Stricker
Discover how to get the right type of attention for your brand.
 • 
Stef Hamerlinck
28:28

March 2024

Brand marketing in B2B-land with Gwen Lafage
Discover what it takes to be a leader in brand for large B2B tech company.
 • 
Stef Hamerlinck
43:41
© 2024 Stef Hamerlinck
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