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Brand evolution vs revolution
A nuanced perspective with Damien Borchok from Koto
Mar 10
•
Stef Hamerlinck
3
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Brand evolution vs revolution
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57:35
December 2024
The secret behind brand advocacy with John Lyons
How brands like Lego and Nutella are using loyalty to fuel brand growth.
Dec 9, 2024
•
Stef Hamerlinck
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The secret behind brand advocacy with John Lyons
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56:13
November 2024
Business effects of brand marketing with John James
How to talk to the C-suite.
Nov 11, 2024
•
Stef Hamerlinck
4
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Business effects of brand marketing with John James
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1
40:48
October 2024
Stop listening to the customer with Adam Ferrier
Try hearing your brand instead.
Oct 13, 2024
•
Stef Hamerlinck
4
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Stop listening to the customer with Adam Ferrier
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38:48
The 7 levels of brand engagement
How to level up your brand from a commodity to a trusted, stand-out brand in the category.
Oct 5, 2024
•
Stef Hamerlinck
18
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The 7 levels of brand engagement
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10
September 2024
Effective brand-building with Grace Kite
How to add Magic with numbers and leverage econometrics to build the best brands.
Sep 22, 2024
•
Stef Hamerlinck
2
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Effective brand-building with Grace Kite
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31:01
Is brand strategy bullsh*t?
A conversation with Austin Franke about the role of brand strategy for designers.
Sep 4, 2024
•
Stef Hamerlinck
and
Austin Franke
8
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Is brand strategy bullsh*t?
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2
56:13
August 2024
15 surprising distinctive brand assets
A selection of the most unique and/or famous brand assets, from furry mascots to trash cans.
Aug 20, 2024
•
Stef Hamerlinck
10
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15 surprising distinctive brand assets
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5
Strategist vs Creative, a false dichotomy
Lessons from a recovering brand strategist turned brand-builder.
Aug 9, 2024
•
Stef Hamerlinck
5
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Strategist vs Creative, a false dichotomy
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2
June 2024
The 5 brand religions with Kristof De Wulf
Discover the 5 different brand religions, their core beliefs and what religion suits your brand.
Jun 22, 2024
•
Stef Hamerlinck
1
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The 5 brand religions with Kristof De Wulf
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48:20
May 2024
How to compete in a hyper competitive market with Jan Verlinden.
The story of Ritchie, a soda brand built from marketing principles.
May 19, 2024
•
Stef Hamerlinck
1
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How to compete in a hyper competitive market with Jan Verlinden.
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44:03
The harsh truth about online advertising with Bob Hoffman
And how creativity can be the antidote to builder stronger brands.
May 13, 2024
•
Stef Hamerlinck
and
Bob Hoffman
1
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The harsh truth about online advertising with Bob Hoffman
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5
48:10
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