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Transcript

The secret behind brand advocacy with John Lyons

How brands like Lego and Nutella are using loyalty to fuel brand growth.
Stef Hamerlinck
Dec 09, 2024
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In this episode, we have a good (loyal?) friend of the show back for a second round: John Lyons.

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Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.
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Stef Hamerlinck
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