Thanks for having me on the show Stef. We could have gone down multiple rabbit holes, but hopefully that gives people a good idea of how to think about, sell and get budget for brand investments at your company. Here's the piece I referenced about how long advertising effects last in case people need those graphs to help shore up their own arguements. https://hybrency.substack.com/p/how-long-does-advertising-last?
Thanks for having me on the show Stef. We could have gone down multiple rabbit holes, but hopefully that gives people a good idea of how to think about, sell and get budget for brand investments at your company. Here's the piece I referenced about how long advertising effects last in case people need those graphs to help shore up their own arguements. https://hybrency.substack.com/p/how-long-does-advertising-last?