Can you make more on this specific articles. I think this is what Byron Sharp, Jenni, Mark Ritson, Tom Roach, Etc concepts in terms of building business will help any founder or entrepreneur. If you can make a 1 hour long video on this more detailed with examples and more theory a little bit more.
I think it depends on the org, but I've seen brands in any category get past level 4. For example Scrub daddy is just 'sponges' but they really made it into something very memorable.
Also, it's important to note that not every brand needs to reach specific levels, on the contrary, some brands are more profitable in the first levels. It requires a level of investment and long-term view to turn brand-building into a financial asset for the company
Apart from building with these steps, and with your upgraded thinking how do you see the strategy part. is it same as STP model of Mark Ritson, or Byron Sharp "How Brands Grow"
Which course are you covering your new understanding against your old ones. This is the most awesome article i have seen.
I don't have a specific course where I tackle the new understanding vs the old one. Good idea though! 😁
Can you make more on this specific articles. I think this is what Byron Sharp, Jenni, Mark Ritson, Tom Roach, Etc concepts in terms of building business will help any founder or entrepreneur. If you can make a 1 hour long video on this more detailed with examples and more theory a little bit more.
Is it harder for household commodities to make it past Level 4?
I’m thinking toilet paper, razors, hangers, etc.
But then things like soap and laundry detergent have loyalty to the product smell and feel.
I think it depends on the org, but I've seen brands in any category get past level 4. For example Scrub daddy is just 'sponges' but they really made it into something very memorable.
Also, it's important to note that not every brand needs to reach specific levels, on the contrary, some brands are more profitable in the first levels. It requires a level of investment and long-term view to turn brand-building into a financial asset for the company
Apart from building with these steps, and with your upgraded thinking how do you see the strategy part. is it same as STP model of Mark Ritson, or Byron Sharp "How Brands Grow"
It's a hybrid depending on company stage, why you are hired etc. I like Dan White's recent recap of that hybrid model here: https://www.linkedin.com/posts/danwhite1000_positioning-targeting-segmentation-activity-7302661467856687104--KMX?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAe223ABiQ2yj_wS9i4vewt0RBzdgcEo_1s
what if it is a startup stage, i believe you are going to say Mark Ritson (just a guess)
It depends on the startup and how they want to go into the market :-)
i will get in touch with you on linkedin