11 Comments
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Amir khan's avatar

Which course are you covering your new understanding against your old ones. This is the most awesome article i have seen.

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Stef Hamerlinck's avatar

I don't have a specific course where I tackle the new understanding vs the old one. Good idea though! 😁

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Amir khan's avatar

Can you make more on this specific articles. I think this is what Byron Sharp, Jenni, Mark Ritson, Tom Roach, Etc concepts in terms of building business will help any founder or entrepreneur. If you can make a 1 hour long video on this more detailed with examples and more theory a little bit more.

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David Lammers's avatar

Is it harder for household commodities to make it past Level 4?

I’m thinking toilet paper, razors, hangers, etc.

But then things like soap and laundry detergent have loyalty to the product smell and feel.

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Stef Hamerlinck's avatar

I think it depends on the org, but I've seen brands in any category get past level 4. For example Scrub daddy is just 'sponges' but they really made it into something very memorable.

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Stef Hamerlinck's avatar

Also, it's important to note that not every brand needs to reach specific levels, on the contrary, some brands are more profitable in the first levels. It requires a level of investment and long-term view to turn brand-building into a financial asset for the company

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Amir khan's avatar

Apart from building with these steps, and with your upgraded thinking how do you see the strategy part. is it same as STP model of Mark Ritson, or Byron Sharp "How Brands Grow"

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Amir khan's avatar

what if it is a startup stage, i believe you are going to say Mark Ritson (just a guess)

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Stef Hamerlinck's avatar

It depends on the startup and how they want to go into the market :-)

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Amir khan's avatar

i will get in touch with you on linkedin

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