Michael Brenner - Content marketing

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.

We talk about:

• What is marketing? 

• Michael's latest book: Mean people suck

• Michaels company: https://marketinginsidergroup.com/

• A tool for content research: BuzzSumo

• A tool for content research: Answer the public

• How today's content is all about enabling users the generate content (e.g TikTok)

• Consistency in content 

Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs.