Faisal Siddiqui - Challenger positioning

In this latest episode, I chat with Faisal for the second time. We discuss positioning and what the power is for challenger brands. It’s an interesting deep dive into brand marketing, performance marketing, and the role of positioning for brands on a budget.

Important links

• The whitepaper Faisal and his team created

• Faisal on Twitter

• Creative business company

• Our first episode: Building a brand on a budget

• The brand new BS show on Youtube

• Austins branding bullshit newsletter

• This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.