In this episode, I chat with Faisal Siddiqui, founder of Creative business company and former strategy director at Prophet. Faisal and his colleagues recently released a fascinating white paper in which he lays down some of the fundamentals of how to build a big brand on a small budget. We go deep into the tactics but also talk about the broader picture and market dynamics. It's a very cool ride so buckle up!
If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
Faisal Siddiqui - How to build a big brand on a small budget