In this latest episode, I chat with Faisal for the second time. We discuss positioning and what the power is for challenger brands. It’s an interesting deep dive into brand marketing, performance marketing, and the role of positioning for brands on a budget.
Important links
The whitepaper Faisal and his team created
Faisal on Twitter
Our first episode: Building a brand on a budget
The brand new BS show on Youtube
Austins branding bullshit newsletter
This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
Faisal Siddiqui - Challenger positioning