In this episode, I talk with marketing director Tiara Puglisi and creative director Laural Stark from the 'the Sims', a brand owned by EA electronics. We talk about their fascinating jobs at this legacy brand, and how to keep on building on it. We talk about the world of gaming and how it converges with marketing. It's a very fun chat so I bet you'll enjoy it!
You can find Laurel en Tiara on Twitter!
https://twitter.com/tiarapuglisi
https://twitter.com/tiarapuglisi
This episode is sponsored by Latana, the AI-powered brand tracking tool.
If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter. Subscribe to the newsletter here to stay updated on new courses and products.
Building the sims brand - Laurel Stark / Tiara Puglisi