Let's talk branding
Let's talk branding
Building the sims brand - Laurel Stark / Tiara Puglisi
0:00
Current time: 0:00 / Total time: -52:27
-52:27

In this episode, I talk with marketing director Tiara Puglisi and creative director Laural Stark from the 'the Sims', a brand owned by EA electronics. We talk about their fascinating jobs at this legacy brand, and how to keep on building on it. We talk about the world of gaming and how it converges with marketing. It's a very fun chat so I bet you'll enjoy it! 

You can find Laurel en Tiara on Twitter!

https://twitter.com/tiarapuglisi

https://twitter.com/tiarapuglisi

This episode is sponsored by Latana, the AI-powered brand tracking tool.

If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter.  Subscribe to the newsletter here to stay updated on new courses and products.

Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.