Substacks recommended by Stef Hamerlinck

Recommended by Stef Hamerlinck

Brands & Humour

By Paddy Gilmore

Every week I look at how brands can use humour to be more likeable, memorable and — above all — profitable.

Branding Bullsh*t

By Austin Franke

Austin Franke, founder of Woo Punch debunks branding, marketing, and advertising bullshit with evidence.

Better marketing, better business.

By Samuel Brealey

No non-sense marketing and business advice.

Thoughts on Writing

By Nick Asbury

An arising of thoughts on copywriting, poetry, advertising, design, language and culture.

Love the broad, cultural and historical view on hot topics like brand purpose.

- Stef Hamerlinck

Austin Kleon

Weekly art, writing, and creative inspiration from the author of Steal Like an Artist and other bestsellers.

Strategy in Praxis

By JP Castlin

Incoherent ramblings about complexity-coherent strategy.

Musings Of A Wandering Mind

By Zoe Scaman

Infrequent contemplations on creativity, culture and communications.

Zoe's insights on branding & strategy are some of the most future-forward, yet grounded for marketeers and brand-builders.

- Stef Hamerlinck

Strands of Genius

By Rosie & Faris

For weekly inspiration (or at least better conversation topics for dinner), subscribe to our newsletter, Strands of Genius. With a nearly 40% average open rate, it's anything but spam.