Let's talk branding
Let's talk branding
Zoe Scaman - Community building for brands
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Zoe Scaman - Community building for brands

Stef Hamerlinck
Feb 21, 2022
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In this episode, I talk with Zoe Scaman, founder at Bodacious, a strategy studio. We have a deep and interesting conversation about the role of communities in building stronger brands. Zoe has a fresh and nuanced take on things like 'fandom' and the value they can create for brands. 

If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount. 

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Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.
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