Feb 21, 2022 • 37M

Zoe Scaman - Community building for brands

 
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Stef Hamerlinck
Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be
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In this episode, I talk with Zoe Scaman, founder at Bodacious, a strategy studio. We have a deep and interesting conversation about the role of communities in building stronger brands. Zoe has a fresh and nuanced take on things like 'fandom' and the value they can create for brands. 

If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount. 

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