Wiemer Snijders - Understanding patterns

We talk about:

• Wiemer's book: Eat your greens or read the review here

• Byron Sharp's book: How brands grow

• Survey design

• The Juster scale

• The art of statistics by David Spiegelhalter

• Looking for similarities in stead of differences

• Philip Kotler, the godfather of segmentation

• The link with politics 

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