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Tom Roach - The wrong and short of it
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Tom Roach - The wrong and short of it

The importance of balancing long-term brand building and short term sales activation.
Stef Hamerlinck
Nov 07, 2022
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In this episode:

  • The wrong and short of it article (check out Tom’s blog with loads of other great articles).

  • Tom is currently working at Jellyfish, a ‘full-funnel’ marketing agency

  • The original book by Binet & Field, the long and short of it

  • This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.

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Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.
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