Let's talk branding
Let's talk branding
The value of brand strategy
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The value of brand strategy

We talk about:

  • You can find the full blog post with definitions here.

  • The value of brand strategy

  • Mark Pollard's definiton: strategy is an informed opinion about how to win

  • My definition of brand strategy: 

  • Brand strategy is a platform that bridges business strategy with branding & marketing. A couple of important aspects here

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