In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral science and other evidence-based fields. We talk about some ugly truths in branding and how we can move beyond the typical branding cliché's.
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Find the full list here on the blogpost, or watch the video on Youtube (dropping the 17th of march).
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The ugly truth(s) about branding - Austin Franke