In this episode, I address the future of brand strategy. What trends are emerging and where are we headed in this complex field? What is the role of a brand strategist and how will it evolve? Find out in this jam-packed solo episode!
Show notes:
Here are the 10 discussion points
Designers becoming strategists
Strategy commoditization
Emergent vs Top-down approach
Marketing science influence
Digital vs media-neutral strategy
Comms strategy merging with branding
Blurred lines between brand, marketing and business strategy
Eroding title of a brand strategist.
An evolution towards more breadth, and not just depth.
The big T strategist (by Julian Cole from Planning dirty)
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The future of brand strategy