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Transcript

The agency landscape with Bart De Waele

Exploring the evolution of the agency landscape and the role of brand within it.

Show notes

Key Takeaways

  • Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships.

  • The balance between digital and branding is essential in marketing strategies, with a shift towards investing in branding for long-term effectiveness.

  • New platforms like TikTok and AR are on the rise and should be explored for marketing opportunities.

  • Investing in the fundamentals of marketing while experimenting with new platforms is a key approach to future-proofing marketing strategies.

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Discussion about this podcast

Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.