Topics discussed:
Last weeks episode with JP Hanson
Positioning as an internal alignment tool
The hierarchy levels of strategy in the Rouser manifesto
Marketing effectiveness
Our agency: Ollie
The different levels of impact of brand strategy
The difference between business and brand strategy
How you should not alter the business based on brand strategy
How we tend to look at companies success from a narrow perspective
How smaller companies have less layers of strategy
How a lot of 'meaning' and purpose in companies can be a placebo effect
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Stef Hamerlinck - Unlocking strategy