Stef Hamerlinck - The Future Of Branding

We talk about:

• How will AI influence jobs, and how can you make sure you’re needed in this changing industry.

• How the generators will improve over time, and how that relates to you as a brand designer.

• The argument of creativity against logo design.

• What kind of tone or vibe do you want to convey with a logo?

• Craftsmanship as it relates to brand design.

• We are losing our jobs more to globalization than AI.

Important Quotes:

• “We tend to overreact when it comes to generators.”

• “It will force us designers to think on a higher level.”

• “It can be bad and still work.”

• “We can’t invest in creativity alone.”

• “Once you get that confidence you can go even further.”