Stef Hamerlinck - Sell Your Thinking

We talk about:

• The convincing that needs to be done to help your client see the solution.

• The three important moments in a brand strategy process:

  • The first is the brand workshop. It is the essential starting point for each project.

  • The second is the truth session. Challenge all of the assumptions made in the workshop with your research.

  • The third is the brand strategy presentation.

• Involve the clients in the process.

• First, explore the problems and research, and then begin defining the values and purpose of the company.

• You need to back up your thoughts and opinions with actual data.

• Making it tangible will make it realistic.

• Showing examples will take away fears and add reality.

• Use data to support your opinion.

• You’re not on the sidelines, and neither are they.

• Is it ever possible to be 100% sure?

Important Quotes:

• “Make sure everyone is excited about the solution you’re presenting.”

• “Support it with research.”

• “Define the direction of the brand together.”

• “Incorporate your client’s’ vision.”

• “Think about the narrative.”

• “Make it tangible.”

• “You’re not standing on the sidelines.”