Let's talk branding
Let's talk branding
Stef Hamerlinck - Sell Your Thinking
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Stef Hamerlinck - Sell Your Thinking

We talk about:

  • The convincing that needs to be done to help your client see the solution.

  • The three important moments in a brand strategy process:

    • The first is the brand workshop. It is the essential starting point for each project.

    • The second is the truth session. Challenge all of the assumptions made in the workshop with your research.

    • The third is the brand strategy presentation.

  • Involve the clients in the process.

  • First, explore the problems and research, and then begin defining the values and purpose of the company.

  • You need to back up your thoughts and opinions with actual data.

  • Making it tangible will make it realistic.

  • Showing examples will take away fears and add reality.

  • Use data to support your opinion.

  • You’re not on the sidelines, and neither are they.

  • Is it ever possible to be 100% sure?

Important Quotes:

  • “Make sure everyone is excited about the solution you’re presenting.”

  • “Support it with research.”

  • “Define the direction of the brand together.”

  • “Incorporate your client’s’ vision.”

  • “Think about the narrative.”

  • “Make it tangible.”

  • “You’re not standing on the sidelines.”

Discussion about this podcast

Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.