Topics discussed: Competitor analysis Three main things to look at when listing competitors: Business, Positioning and Distinctiveness. Mapping your competitors: article on Holabrief Interbrand Best Global brand report Byron Sharp's how brands grow
Stef Hamerlinck - Researching the competition
Stef Hamerlinck - Researching the competition
Stef Hamerlinck - Researching the competition
Topics discussed: Competitor analysis Three main things to look at when listing competitors: Business, Positioning and Distinctiveness. Mapping your competitors: article on Holabrief Interbrand Best Global brand report Byron Sharp's how brands grow