Let's talk branding
Let's talk branding
Stef Hamerlinck - Differentiate or die?
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Stef Hamerlinck - Differentiate or die?

Stef Hamerlinck
Feb 24, 2020
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In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective. 

Talking points:

  • differentiation

  • the halo effect (book)

  • how brands grow (book)

  • building distinctive brand assets (book)

  • category entry points

  • whopper ad

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Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.
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Stef Hamerlinck
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