Stef Hamerlinck - Defining your target customer

We talk about:

• The Youtube video 

• Audience vs Customer vs Consumer

• Segmentation pyramid by WARC

• How to define target market vs customer target

• What is a perceptual target?

If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.