Stef Hamerlinck - Brand performance

In this solo episode, I talk about brand performance. Why is it important to measure the brand performance, what do we need to measure and how? I talk about some specific tools and techniques we can use. We also look at the key performance indicators for a brand (KPI's). It's a fun ride so I hope you enjoy! 

Here are some important conversation points:

• Measuring the impact you have on an organisation is  important

• Measuring brand awareness before and after the project to benchmark

• It's our job to asses the current brand equity when doing a rebrand

• Measuring the effectiveness of distinctive assets (read the book pls)

• An example of distinctive assets (Johny Walker) 

• A great tool to track your brand performance: Latana

• Use typeform to create your own surveys

• How brand performance relates to sales

Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter on letstalkbranding.be. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs and Latana, the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.