Shireen Smith - The new rules of branding, strategy and intellectual property

Let's talk branding

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Shireen Smith - The new rules of branding, strategy and intellectual property

Stef Hamerlinck

Jan 31, 2022

In this episode, I talk with Shireen Smith, author of 'Brand tuned, The new rules of branding, strategy and intellectual property'. Shireen is an IP lawyer that specializes in branding. She has been advocating for deeper relations between the fields of IP and branding and I subscribe to this idea. The role of distinctiveness is both legally and strategically essential in brand-building.

We talk about:

Intellectual property and its relationship to branding
Trademarks, copyright, and patents
Shireen's book, Brand tuned
Differentiation and distinctiveness

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Let's talk branding

Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.

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