In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the importance of branding, how to build a brand and how creative agencies could win more clients.
The importance of people: how to attract employer and keep them excited
Inhouse VS outhouse creative
How agencies can become better at serving their clients
The importance of branding and marketing
How to keep branding fresh
How a brand evolves
As always, I would really apreciate a rating on Itunes.
Peter Van Praet - Building a brand