My biggest fears as a brand strategist

In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of despair.  

Here are the 7 fears:

1. I'm not good enough

   • In over my head

   • Imposter syndrome

   • Just be a designer

   • Counter: CLients are happy - Creative recognition

2. I don't really understand

   • There are other strategists out there, the big boys, that really do it

   • Every day new knowledge, frameworks, rebates

   • Totaly different opinions

   • Branding and marketing folk

   • I have an inquisitive nature, so I want to get the full thing

   • Counter: Crossing the Mount stupid - Valley of despair - Slope of enlightened - Dunning kruger effect

3. I'm in the wrong market

   • I work with small brands

   • The big brands aren't really my cup of tea

   • FMCG space - vs B2B space?

   • Counter: Seeing what works across markets is really interesting, ads breadth

4. I'm a jack of all trades

   • Can you really be a strategist and designer

   • Can you really understand the full scope of marketing branding?

   • Counter: T-shaped

5. It doesn't really matter

   • In execution, things happen the way they happen

   • Lot's of research just floating around in space, no trajectory

   • It's the excessive stuff that gets you there

6. I'm doing this for me

   • I want to sound smart, ego talking

   • Just get down to work

   • Taking the time to take a step back has value

7. I'm learning from the wrong people

   • Maybe my heroes are wrong?

 

This episode is sponsored by Latana, the AI-powered brand tracking tool.

If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter.  Subscribe to the newsletter here to stay updated on new courses and products.