In this episode, we zoom in and out. How can we understand 'the bigger picture' and use it for the micro-level? How macro does a brand strategy need to be? How can we research both layers? How can we find relevant insights? Let's find out!
We talk about:
Pollfish, Surveymonkey and Typeform
For more reading on statistics: the art of statistics by David Spiegelhalter
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Micro and macro in brand strategy.