Let's talk branding
Let's talk branding
Michael Keplinger - Testing brand design
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Current time: 0:00 / Total time: -38:25
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Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. We talk about how to 'test your brand design' with real-world customers and how to apply that to brand building.

We talk about:

  • Smashbrand, the agency

  • Testing packaging design with real-world customers

  • How to research consumer behavior and develop a brand strategy

  • How categories can be completely different

  • How to test on a budget

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