Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. We talk about how to 'test your brand design' with real-world customers and how to apply that to brand building.
We talk about:
Smashbrand, the agency
Testing packaging design with real-world customers
How to research consumer behavior and develop a brand strategy
How categories can be completely different
How to test on a budget
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Michael Keplinger - Testing brand design