In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.
Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here.
We talk about:
Michael's agency: Johnson Banks
The Shelter rebrand
Michael's book: Branding in 5 and a half steps
How to move beyond jargon and talk about strategy
The difference between being a strategist and being a designer
How to inspire creative directions
How design can affect the strategy
Michael's new book: Now try something weirder. You can pre-order it here or join the give-away here to get a chance at winning an early copy.
Where do idea's come from?
A german stage and a series of penis pictures by Erik Kessels
Michael's talk at typo Berlin
Why you need to try something weirder
How you can present design options
Why you need to learn how to write
Tone of voice and messaging
Michael Johnson - Branding with purpose