LTB S2 008 Mark Pollard - Strategy is your words

Strategy is your words.

In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy!

We talk about:

• Mark's own business Mighty Jungle

• Working at Leo Burnett

• Marks 'Ask questions, Get answers' article

• His skillshare class, a really nice intro to brand strategy

• The importance of words

• The Jetty brand

• Booktips: On writing well, the artful edit, save the cat

• What questions to ask

You can connect with Mark on his Twitter and LinkedIn.

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