In this episode I talk with Leland Maschmeyer, chief creative officer at Chobani and co-founder at Collins. Leland is a widely celebrated designer, recognized as most influential designer by HOW magazine, he has worked with brands such as Chobani, Spotify, Instagram and much more. We talk about Leland's experiences when founding Collins, working in house at Chobani and Leland's vision on Systems thinking.
Topics:
The story of how Leland met Brian Collins and they co-founded Collins
The rebrand at Chobani
The Spotify redesign
The difference and similarities between strategy, systems thinking and design thinking
Design thinking
The future of design
The book on systems thinking
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