LTB 009 Jason Halstead: the Brand Spectrum, positioning a brand and rebranding.

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In this episode I talk with Jason Halstead, he runs Gist Brands and is an experienced brand strategist. I found Jason through one of the many great pieces of content he puts out there, the Brand Spectrum. Jason is a great educator and knows his craft. We talk about positioning and when to rebrand.

 

We talk about:

• The Brand Spectrum

• Positioning a brand

• Rebranding

• TheMoore value format

You can find Jason on twitter, instagram, or on his agency website Gist Brands

I'd appreciate it if you could rate the podcast on itunes. Or you can always find it on soundcloud.

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