In this episode, I talk with James Hankins, Consulting Strategist, and Founder @ Vizer Consulting. James has had a busy year, coining (together with Les Binet) concepts like Share of search and the Hankins Hexagon. We get into the weeds of Share of search and how to apply it to your brand.
Some interesting links:
James on Twitter: https://twitter.com/jcphankins
On share of search: https://www.contagious.com/news-and-views/share-of-search-the-new-most-important-metric-for-brands-google
Free tool to measure: Google trends
Paid tool to measure more exactly: https://mytelescope.io/
Hankins Hexagon: https://www.marketingweek.com/forget-funnels-new-model-path-to-purchase/
Hankins Hexagon by Dan White: https://www.linkedin.com/posts/danwhite1000_marketing-media-advertising-activity-6783297596300505088-CQkR/
That's it! If you'd like to watch the Youtube version, go here: https://www.youtube.com/channel/UCPKxzVyOVf_KxS2Ep1LcJog
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James Hankins - Share of search