How brands grow up with James Hurman

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Brands have different lifestages and need a different approach in each of those stages. In this episode, I talk with James Hurman the different stages, from start-up to mature brand.

Stef Hamerlinck

Sep 2, 2023

No transcript...

We talk about

The different lifestages of a brand and what it should focus on (product, brand, demand gen, …)
Harvesting current demand vs generating future demand.
Full transcript available on Substack

Important links

James his agency, Previously unavailable (Great work)
Future demand, the book we discuss
Watch the video interview here

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Let's talk branding

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be