Let's talk branding
Let's talk branding
How brands grow up with James Hurman
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How brands grow up with James Hurman

Brands have different lifestages and need a different approach in each of those stages. In this episode, I talk with James Hurman the different stages, from start-up to mature brand.

We talk about

  • The different lifestages of a brand and what it should focus on (product, brand, demand gen, …)

  • Harvesting current demand vs generating future demand.

  • Full transcript available on Substack

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Discussion about this podcast

Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.