Let's talk branding
Let's talk branding
Grant Owens - Beyond brand purpose
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Grant Owens - Beyond brand purpose

In this episode, I talk with Grant Owens, Chief Strategy Officer at Critical Mass, a digital experience design agency. We talk about the future of branding, beyond brand purpose, beyond labels, even beyond brands themselves.

We talk about:

  • Brand purpose

  • Customer insights

  • Digital experiences

  • Brand strategy

  • The future of branding

  • How marketeers think to much in labels

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