Giles Edwards - Sensible marketing
letstalkbranding.substack.com
May 11, 2020 • 58M
Giles Edwards - Sensible marketing
Appears in this episode
Stef Hamerlinck
Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be
Episode details
Comments
We talk about:
Gasp! The marketing agency
The JWT planning guide by Stephen King
Giles podcast, Call to action
Generalist vs specialist debate
The role of marketing
Media neutrality in marketing
How research can inspire tactics
Bob Hoffman, the ad contrarian
Go check out Isolated talks, it's full of amazing talks on branding and marketing
Here's my talk
If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.