Giles Edwards - Sensible marketing

We talk about:

• Gasp! The marketing agency

• The JWT planning guide by Stephen King

• Giles podcast, Call to action

• Generalist vs specialist debate

• The role of marketing

• Media neutrality in marketing

• How research can inspire tactics

• Rory Sutherland

• Bill Bernbach

• Bob Hoffman, the ad contrarian

• Go check out Isolated talks, it's full of amazing talks on branding and marketing

• Here's my talk

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