Faris Yakob - Paid attention

We talk about:

• The definition of attention

• Attention as a filter

• Robert heath: low attention processing

• Paid advertising vs organic content

• Digital vs traditional advertising

• The value of the marketing funnel

Find Faris:

• Faris on Twitter: https://twitter.com/faris

• Faris his book, Paid attention

• Genius Steals, his company: http://geniussteals.co/