In this episode, I talk with Ethan Decker. Founder at Applied brand science and expert in consumer psychology, branding, and marketing. We debunk some serious branding bs and talk about creative leaps from the laws of marketing. Ethan also drops some really handy tricks and tips on how to do marketing science on a budget.
We talk about:
Debunking branding myths such as brand loyalty
Sidestepping typical language in branding to overcome discussions
How sneaker buying is the same as airplane buying
Taking creative leaps from the laws of marketing
Books, people, links and other juicy stuff:
Ethan's blog: Appliedbrandscience.com
How brands grow by Byron Sharp
Building distinctive brand assets by Jenni Romaniuk
Ethan's twitter
Les Binet & Peter Field
Made to stick and Switch
If you want to learn more about brand strategy, branding, and marketing, go visit letstalkbranding.com and check out the newsletter, courses, or coaching options.
Ethan Decker - No more branding bs