In this solo episode, I walk you through some of the most 'epic fails' in branding. Mistakes I made or I see other people in the industry make. How not to execute a branding project and how to avoid those mistakes.
Here are the mistakes:
Not getting the category cues
Generic branding
Ignoring the fame of brand assets
Trendy branding
The one sock approach
The one sock approach
Here are some links:
Building distinctive brand assets by Jenni Romaniuk
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