Let's talk branding
Let's talk branding
Effective branding: A case study by WeWantMore
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Effective branding: A case study by WeWantMore

In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'creative idea'.  

We talk about:

  • The studio: WeWantMore

  • The rebrand case for Neuhaus, a Belgian chocolate brand

  • How they went from brand strategy to packaging & identity design

  • How it impacted the sales for Neuhaus

  • The Effie case study 

There is also a video version of this interview, with more visual and supporting material. Feel free to check it out at my Youtube channel

Discussion about this podcast

Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.