In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'creative idea'.
We talk about:
The studio: WeWantMore
The rebrand case for Neuhaus, a Belgian chocolate brand
How they went from brand strategy to packaging & identity design
How it impacted the sales for Neuhaus
The Effie case study
There is also a video version of this interview, with more visual and supporting material. Feel free to check it out at my Youtube channel.
Effective branding: A case study by WeWantMore