If you are interested in learning more about the business of expertise, I'm giving away a free copy of the book, signed by David. You can visit letstalkbranding.be/david
We talk about:
Positioning your creative business
Pricing
Entrepreneurship
Strategy vs execution
Taking risks
David's book: the business of expertise (affiliate link)
David also recommended 4 sources on positioning:
Blair Enns: https://www.winwithoutpitching.com/about/
David C. Baker website
Tim Williams of Ignition consulting
As always I would appreciate a rating on Itunes and subscribe if you want to keep getting weekly updates and interviews. If you want to get more insights on brand strategy and design, subscribe to the newsletter on letstalkbranding.be
David C. Baker - the business of expertise