Let's talk branding
Let's talk branding
Creating captivating moments with G'day Frank
Creating captivating moments with G'day Frank
Lessons from a branding pro on strategy, branding and marketing

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The AI summary:

Captivating Moments of Connection: Lessons from a Branding Pro

  1. A brand is not just how it looks, but a captivating moment of connection between the consumer and the business.

  2. Branding is an extension of that connection, finding clarity and how to captivate attention.

  3. Authenticity is essential for a brand to connect with consumers.

  4. Brand strategy is not the same as a mission or vision, but rather finding clarity and connection with the target market.

  5. Brand strategy involves researching the market, segmentation, targeting, positioning, and objectives.

  6. Marketing and branding strategies are the same thing, just called different names by different professionals.

  7. It's essential to listen to branding experts who have put in extensive research and time into understanding branding and marketing.

  8. Branding is a continuous journey of trial and error.

  9. The importance of distilling complex branding concepts into simple terms for clients.

  10. The evolution of branding involves being open-minded, understanding market orientation, and being willing to learn.

The brand audit template

As a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.

Discover the template

Learn brand strategy

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Let's talk branding

Let's talk branding

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be