In this solo episode, I talk about competitive analysis, what it is, why and how I approach it, and what are some of the specific phases to go through. I also highlight how I use it as a base for branding and marketing efforts and the difference with business strategy.
Notion template: https://www.notion.so/weareollie/LTB-competitive-analysis-template-cfae88e869ef4c418bd9faa328eaf402
Phase 1 collect: workshop, google searches
Phase 2 profile: messaging layer, visual layer, positioning layer,
Phase 3 group: sub-categories, segment per style, per offer, messaging style
Phase 4 insights: what can we learn from these different competitors, from the category?
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Competitive analysis