Cole Schafer - Selling your goods with pretty words.

We talk about:

• Cole's copywriting shop: Honey Copy

• Ernest Hemingway as an inspiration

• Ogilvy ad with oysters

• Volkswagen ad

• How to write solid headlines

• How important copy is for brands

• How to find the right tone of voice

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for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.