In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets.
What defines such a market?
What can we learn from them?
What are the implications for marketers?
What does it mean for small brands?
Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2C
You can find the paper we discuss here
Byron on twitter
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