Aug 29, 2022 • 48M

Byron Sharp - Subscription vs Repertoire markets

How do brands grow in different environments?

 
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Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be
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In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets.

  • What defines such a market?

  • What can we learn from them?

  • What are the implications for marketers?

  • What does it mean for small brands?

  • Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2C

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