Let's talk branding
Let's talk branding
Byron Sharp - Subscription vs Repertoire markets
0:00
-48:18

Byron Sharp - Subscription vs Repertoire markets

How do brands grow in different environments?

In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets.

  • What defines such a market?

  • What can we learn from them?

  • What are the implications for marketers?

  • What does it mean for small brands?

  • Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2C

Important links

Discussion about this podcast

Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.