Byron Sharp - Subscription vs Repertoire markets

In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets.

• What defines such a market?

• What can we learn from them?

• What are the implications for marketers?

• What does it mean for small brands?

• Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2C

Important links

• You can find the paper we discuss here

• The Ehrenberg-Bass institute

• Byron on twitter

• The latest BS show

• This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.