Byron Sharp - How Brands Grow

We talk about:

• Byron’s book: How Brands Grow

• If it’s not about positioning, then what should you be doing as a strategist?

• How can you build a loyal customer base?

• Small brands VS. big brands.

• How do you push through and become a brand people recognize?

• How do you become distinctive?

• What are the reasons for a re-brand?

• How do you know what distinctive assets you have?

Important Quotes:

• “The real world is a weird place.”

• “Some things are much more important than we thought.”

• “All brands are smaller than they want to be.”

• “If you’re only on one channel, you are going to be smaller.”

• “You know what you can touch and what you can’t.”