Let's talk branding
Let's talk branding
Branding on the ragged edge with Max Ottignon
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Branding on the ragged edge with Max Ottignon

How a top branding agency is helping companies stand out in a crowded space though strong branding and strategy.

In this episode, we talk about:

  • Ragged edge, one of my favorite branding agencies

  • The strategy and research work that goes into developing a unique brand

  • The ‘X’ rebrand

  • The rise of brand mascots

  • Distinctiveness vs Differentiation

  • Branding and the impact of AI on the space

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