Let's talk branding
Let's talk branding
Brand health and tracking with Jenni Romaniuk
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Brand health and tracking with Jenni Romaniuk

The importance of brand tracking to support your brand & marketing strategy.
Stef Hamerlinck
Sep 13, 2023
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Transcript

What we talk about

  • The importance of brand health and what it means

  • How to do brand tracking using survey tools

  • The different metrics like awareness, category entry points, …

  • How to analyse brand tracking results

  • Common pitfalls

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Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.
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